Who We Are

Pioneer of Breakfast Cereals in Japan

Nippon Food Manufacturer (Nisshoku) introduced both hot and cold ready-to-eat breakfast cereals in Japan. Nisshoku is located in Hokkaido, where it is renowned for its maize and oats. Nisshoku also introduced many types of canned foods such as sweet corn and pickled gherkins previously unseen in Japanese culinary scenes. Currently, Nisshoku produces oatmeal, flakes and canned foods for Nisshoku’s own brands, private labels and bulk.

Introducing varieties of breakfast cereal products

Our Philosophy

Nature's Best

It is in our best interest to preserve nature’s best elements in our manufactured product. Oatmeal, flakes and canned foods can be manufactured without use of preservatives or additives. We believe that less manufacturing process preserves the nature’s best elements.

Currently preserved as the first Sapporo’s Historical Scenery Building and used as a community center

Our History

Research to Action

Since the early 1910s, Tadashi Tobe, the founder of Nisshoku, researched a way to improve the impoverished Japanese nutritional environment. In 1918, Tobe founded Nippon Food Manufacturer.
In 1925, in order to preserve and distribute agricultural produces of Hokkaido, Tobe departed to the United States and Europe to study the latest food manufacturing technologies. After his return to Hokkaido, Tobe built an American style factory made of bricks in Sapporo (shown in the under photograph).

Factory built in 1929
Inside of the factory built in 1929

Breakfast Cereal Born in Hokkaido

In 1929, Nisshoku produced the first cornflakes and oatmeal in Japan. Nisshoku also produced canned foods (sweet corn, asparagus, pickled gherkins and many other canned food using exotic agricultural produce at the time). Ready-to-eat cereals have become part of Japanese breakfast scenes and Nisshoku contributed in enriching the Japanese nutritional environment.

Keeping our Pioneer Spirits

As the population of Sapporo increased, the farmland surrounding the factory diminished. In 1946, Tobe built a new factory in the agricultural town of Yuni to source fresh agricultural produces. Since the foundation of the company, Nisshoku continuously manufactured and introduced quality and nutritional food. We are committed to manufacture innovative and quality products from Hokkaido.

Scenes from the Mikawa factory manufacturing asparagus cans

Food Safety

Our breakfast cereals production lines are FSSC 22000 certified. We believe that food safety is our top priority as breakfast cereals are consumed from babies to elderlies, and it is our mission to provide safe products to all of our consumers. We are also certified Organic JAS manufacturer and minimize the use of chemicals in our factory to preserve the nature. Preserving the nature is also our priority as we believe that environmental conservation leads to safe raw materials such as corn and oats.

Our Society

Corporate Social Responsibility

We believe that a sound CSR is an important element for a sustainable growth of Nisshoku. As our Gentleman brand illustrates, we are committed to fairness to our consumers, clients, society and employees. As for social contribution, although we cannot contribute to drastic reduction of carbon dioxide emission or to eliminate poverty, we believe that we can contribute in our own ways.

Social contribution was the key force behind founding Nisshoku. Tadashi Tobe founded Nisshoku to improve the poor nutritional environment of Japan. After attaining the canning technology through apprenticeship, Nisshoku succeeded in preserving agricultural produces grown in Hokkaido and allowed Japanese consumers to gain access to agricultural produces throughout the years. Tobe also was the founding member who created the renowned Sapporo’s landmark “Odori Park.” Tobe planted flowers and greeneries at his own expense.

Nisshoku currently operates the Honorary Consulate of the Republic of the Philippines in its headquarter and serves the Filipino community in Hokkaido. In addition, we participate in gathering fund for an international organization such as UNESCO. Also, in the area where the factory is located, we contribute to local events. Nisshoku also has been supporting the neighboring primary school since the factory was founded seventy years ago.

Although the impact of our social contribution may be small, we believe that a continuous support could lead to results. We pledge fairness to all stakeholders and to continue our social contribution.

Sweet corn fields in HokkaidoPhoto DYSK

Our Nature

Measures for Environmental Preservation

Our priority is to produce safe and reliable food products. To do so, we need to preserve our environment. If we cannot prevent soil, water and air pollution, we cannot secure safe raw materials for food manufacturing. We also manufacture products using produces harvested in Hokkaido. As we live and value our land, we also pledge to preserve Hokkaido’s nature. With all our employees, we will take the following measures to preserve our environment.

Photo DYSK
Photo DYSK
Photo DYSK


The company will strive to reduce pollution and to preserve the environment.


  • Meet all environmental standard (for air, sewage, waste etc.) set by the authorities
  • Materials used in products must respect CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora)
  • Materials used in production must respect Montreal Protocol on Substances that Deplete the Ozone Layer
  • If wood is used in production, it is preferable to use wood following the Forest Stewardship Council’s standards and policy
  • Save energy (electricity, water, gas, fuel, coal, wood etc.)
Photo DYSK

Our Spirits

Gentleman Brand

In order to study the advanced Western food manufacturing technology, Tobe travelled to the United States and Europe. During his visit to England, Tobe was impressed by the elegance and sophistication of English businessmen in silk hat, suit, bow tie and stick. After returning to Japan, Tobe created the Gentleman Brand wishing that:

  • the company have the style and sophistication of a gentleman,
  • its products to have premium quality,
  • business be conducted in gentleman’s manner,
  • its employees behave as gentleman and lady.

Our Company

Company name: Nippon Food Manufacturer
Japanese name: Nihon Shokuhin Seizou (Nisshoku)
Established: August 10th 1918
Founder: Tadashi TOBE
Chairman: Kenichi TOBE
President: Ken Luis TOBE
President’s Biography

Nishi 1-2-10, Hachiken 1-jo, Nishi-ku
Sapporo, Hokkaido, 063-0841 JAPAN
Tel +81 11 611 1633
Fax +81 11 611 2225

Factory (breakfast cereals and canned food):
Moto-Mikawa 660, Yuni
Yubari-gun, Hokkaido, 069-1144
Tel +81 123 86 2026
Fax +81 123 86 2027

Mikawa Izumi-machi 178,181, Yuni
Yubari-gun, Hokkaido, 069-1144

Asahidai 23-87, Kuriyama
YYubari-gun, Hokkaido, 069-1507

Oats, Flakes, Canned and Retort Packed Foods
Certified FSSC22000 and Organic JAS Factory

Tokyo Sales Headquarter:
theSOHO 1110, Aomi 2-7-4,
Koto-ku, Tokyo 135-0064
Tel +81 3 6426 0620
Fax +81 3 6426 0621

For product inquiries, please contact:


Photo DYSK